Culture · 6 pages · 12 min
Why body text and display type have different jobs
Body type is for a long even read, and display type is for a few words at large size.
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From the opening
Body type is designed for continuous reading, so the letters make an even rhythm and do not compete with the sentence. Display type is designed for short strings at large size, where personality and instant presence matter more than surviving a chapter. The opening covers even color for many lines, presence for a few words, and optical sizes are redrawn.
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Inside
- Even color for many lines
- Presence for a few words
- Optical sizes are redrawn
- A poster face in a report
- Where the idea stops applying
- A distinction worth keeping
Sources
- Text faces versus display faces
- Optical sizes cut for different reading distances