Markets · 6 pages · 12 min
A network effect makes a service more valuable as more people use it, which is a specific kind of barrier.
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A network effect exists when a product or service becomes more valuable to each user as more users join, because the users are valuable to one another. It is a particular moat, not a general word for growth, because the barrier is the network itself rather than habit, cost, or a brand story. The opening covers users make it more useful, a small network starts behind, and two sides can reinforce.
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