Culture · 6 pages · 12 min
How metaphor structures ordinary talk
Ordinary talk maps one thing onto another, and the map sorts what can happen next.
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From the opening
A metaphor in ordinary talk treats one kind of thing as another so that a sentence inherits a structure, not only a picture. Calling an argument a war or a path quietly decides what counts as progress, damage, or a wasted move. The opening covers what a mapping brings with it, why plain talk still maps, and where a fresh image differs.
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Inside
- What a mapping brings with it
- Why plain talk still maps
- Where a fresh image differs
- What happens when the map dies
- Where the idea stops applying
- A distinction worth keeping
Sources
- Conceptual metaphor as a mapping between domains
- Inference patterns carried by a source domain