Trade · 6 pages · 12 min
Why package shrink is a price increase
Less product at the same package price raises the price per unit.
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From the opening
Package shrink keeps the selling price and the look of a package while reducing the amount of product inside. The price per ounce, per sheet, or per use rises, which is a price increase accomplished by changing the denominator instead of the number on the tag. The opening covers same money, less product, the unit price records it, and familiar boxes hide the cut.
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Inside
- Same money, less product
- The unit price records it
- Familiar boxes hide the cut
- A stronger formula is different
- Where the idea stops applying
- A distinction worth keeping
Sources
- Downsizing of packaged goods
- Unit price and net contents