Trade · 6 pages · 12 min
Why a store brand can be made by the famous factory
A famous factory can pack the same line for its own brand and for a store brand.
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From the opening
A store brand is defined by whose name is on the package, not by who owns the factory that filled it. A well-known manufacturer can run the retailer's specification on the same line, or on a quiet shift, and ship boxes that carry the grocer's label instead of its own. The opening covers the label is not the factory, idle lines take contract work, and specs can match or differ.
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Inside
- The label is not the factory
- Idle lines take contract work
- Specs can match or differ
- Specialists pack many store brands
- Where the idea stops applying
- A distinction worth keeping
Sources
- Private label contract manufacturing
- Copacking for retailer brands