A by-right use is an activity the zoning ordinance already lists as permitted in that district, so an applicant who meets the written standards is entitled to approval. No hearing is held to decide whether the use is welcome, because the legislative body made that choice when it adopted the list. The opening covers the use table already decided, written standards still must be met, and conditional uses keep a hearing.
The rest of the brief — the later sections and the reading notes — opens after Stripe confirms payment.