Civic · 6 pages · 12 min
Why a ballot question can be harder than a candidate
A ballot question asks for a yes or no on legal text, without a person to recognize.
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From the opening
A candidate contest offers a person, a party cue, and a record voters may already know. A ballot question offers a text, often written in legal language, and asks for a yes or no on that text alone. The opening covers names supply an easy cue, legal text supplies fewer shortcuts, and one box can bundle policies.
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Inside
- Names supply an easy cue
- Legal text supplies fewer shortcuts
- One box can bundle policies
- Lower questions are often skipped
- Where the idea stops applying
- A distinction worth keeping
Sources
- Ballot measure wording
- Voter roll-off on propositions