Trade · 6 pages · 12 min
If buyers start using a trademark as the ordinary name of the product, the owner can lose the exclusive right.
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Genericide is the loss of trademark rights when a mark becomes the common name of the product type rather than a sign of one source. Once the word names the category, rivals need it to describe their own goods, and the exclusive claim fails. The opening covers a source name becomes the product name, buyer understanding decides the case, and fame alone does not destroy it.
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